AP Szczepaniak – Real Estate Project

Problem:

AP Szczepaniak, a company operating in the real estate and interior design sectors, faced the challenge of creating a modern digital tool that:

• Effectively showcased real estate offerings and interior design projects.
• Enabled clients to browse property portfolios and their specifications.
• Facilitated direct communication with advisors and company representatives.
• Automated the process of booking appointments and reserving properties.
• Enhanced the company’s professional image online.

The lack of a functional website limited the company’s ability to attract new clients, while manual reservation management led to errors and delays.

Actions:

1. Needs Analysis and Business Process Audit:
   • Assessed the needs of AP Szczepaniak’s clients and analyzed competitors in the real estate market.
   • Identified key issues: lack of cohesive offer presentation and limited access to a reservation module.
2. UX/UI Design:
   • Designed a modern and visually appealing interface focusing on intuitive navigation.
   • Optimized the website for mobile and desktop devices.
3. Integrated Real Estate Portfolio:
   • Developed a dynamic property portfolio section with advanced filters and a search engine.
   • Each property features a dedicated page with photos, descriptions, and technical specifications.
4. Reservation Module:
   • Implemented an online reservation module for scheduling visits and booking properties.
   • Clients can select convenient meeting times and reserve specific properties directly through the site.
5. Contact Form and Online Communication:
   • Added an advanced contact form and a quick online chat feature.
   • Automated email and SMS notifications confirm reservations and send reminders.
6. FAQ and News Section:
   • Created a frequently asked questions (FAQ) section to address common customer inquiries.
   • Launched a blog and news section to share real estate market updates and interior design tips.
7. Analytics and Traffic Monitoring:
   • Integrated analytical tools to monitor website traffic, user behavior, and offer effectiveness.
   • Built a dashboard for analyzing key performance indicators (KPIs).
8. SEO Optimization:
   • Optimized the website for SEO, improving its ranking in Google search results.
   • Developed optimized content with keywords related to real estate and interior design.

Solution to the Problem:

The modern online platform developed for AP Szczepaniak became a key sales and communication tool. Key features include:

• Dynamic Real Estate Portfolio: Clients can easily browse offers, filter them by preferences, and view detailed descriptions.
• Reservation Automation: The reservation module allows clients to quickly schedule visits and book selected properties.
• Direct Communication: The contact form and online chat facilitate quick communication with advisors.
• News and FAQ Section: The website provides up-to-date information and answers to frequently asked questions.
• SEO Optimization: Improved visibility in search engines attracts new clients.

Client Achievements:

• 40% Increase in Inquiries: Within the first three months after launching the new website.
• 50% Reduction in Response Times: Thanks to automated contact forms and reservation tools.
• 35% Increase in Website Visits: Resulting in greater interest in the property offerings.
• Improved Offer Management: A transparent portfolio system enables more effective management of property presentations.
• Enhanced Customer Satisfaction: Intuitive navigation and automated notifications improved the user experience.

Why Us?

• Experience in the Real Estate Sector: We deliver projects tailored to the specific needs of real estate companies.
• Comprehensive Approach: From needs analysis to implementation and ongoing technical support.
• Modern Technologies: We use tools that automate processes and simplify offer management.
• User-Centric Design: Our platforms combine aesthetics and functionality, ensuring an excellent user experience.

Further Cooperation:

• Offer Effectiveness Analysis Module: Planned implementation of an advanced tool for analyzing the effectiveness of marketing campaigns and user behavior on the site.
• CRM System Expansion: Integration with CRM systems for client relationship management.
• Marketing Optimization: Implementation of remarketing campaigns and automated sales follow-ups.

New Opportunities:

• Mobile App Development: Building an app with features for browsing offers, scheduling appointments, and receiving push notifications.
• 3D Virtual Tours of Properties: Adding a module for 3D virtual property tours.
• Automated Offer Generation: A system for creating personalized offers for clients automatically.
• SEO and Content Marketing Expansion: Regularly publishing guides, blogs, and expert articles.