Arka Gdynia – Basketball Club

Problem:

Arka Gdynia, one of Poland’s top basketball teams, faced the challenge of creating a modern online platform that:

• Effectively informed fans about events, match results, and club news.
• Enabled online ticket purchases for matches and club events.
• Supported the sale of official club merchandise.
• Strengthened fan engagement through interactive content and community involvement.
• Ensured transparency and fast information flow between the club and its fans.

The previous website was technologically outdated, difficult to navigate, and failed to meet modern UX/UI standards. It lacked live score functionality, an effective ticketing module, and tools for managing fan communication.

Akcje:

1. Club and Fan Needs Analysis:
   • Conducted a detailed analysis of the club management’s expectations and fan behavior on the old website.
   • Identified key functionalities to be implemented on the new platform.
2. UX/UI Design:
   • Designed a modern, dynamic user interface that is intuitive and compatible with various devices (mobile and desktop).
   • Incorporated an attractive design reflecting the club’s colors and brand identity.
3. Live Score Module:
   • Implemented a “live score” feature, enabling fans to track match progress in real-time.
   • Added functionality for team and individual player statistics.
4. Online Ticketing System:
   • Developed an online ticketing module with a seat selection feature.
   • Integrated the platform with electronic payment systems.
5. E-Store with Club Merchandise:
   • Created a functional e-commerce store offering club merchandise, apparel, and accessories.
   • Included dynamic product filters and an intuitive shopping system.
6. News and Multimedia Section:
   • Launched a blog with updates on club activities, match reports, and player interviews.
   • Added a multimedia section featuring photo galleries and video content.
7. Newsletter and Notification Module:
   • Integrated a newsletter feature and automatic email/SMS notifications for upcoming matches and events.
8. Analytics and Performance Monitoring:
   • Integrated analytical tools to monitor website traffic, user engagement, and sales performance.

Rozwiązanie Problemu:

The new online platform for Arka Gdynia became the primary source of information for fans and a central tool for managing club-to-fan communication. Key features include:

• Live Scores: Fans can track matches in real-time and analyze statistics.
• Online Ticketing System: Easy and fast access to tickets for club events.
• Online Store: Purchase official club merchandise with home delivery options.
• News Section: Regular updates on matches, events, and club life.
• Integrated Communication: Newsletters and automatic notifications boosted fan engagement.
• Analytics and Reporting: The club gained insights into website traffic and sales data.

Osiągnięcia Klienta:

• 60% Increase in Online Ticket Sales: Driven by an intuitive reservation and payment system.
• 40% Increase in Club Merchandise Sales: Enabled by an integrated e-commerce module.
• Improved Communication with Fans: Automatic newsletters and notifications enhanced fan engagement.
• 55% Increase in Website Traffic: Traffic surged in the first quarter after launching the platform.
• Higher Community Engagement: Fans spent more time on the site, tracking results and news.

Dlaczego my?

• Experience in Creating Sports Platforms: We have completed projects for various sports clubs and organizations.
• Comprehensive Approach: From needs analysis to implementation and technical support.
• Modern Technologies: We use the latest IT tools and solutions tailored to the sports sector.
• Focus on UX/UI: We design intuitive and visually appealing platforms that engage users.

Dalsza współpraca:

• VIP Zone for Sponsors and Partners: Planned implementation of an exclusive section for sponsors with access to statistics and premium materials.
• Loyalty Program: Introduction of a loyalty program with points and discounts for dedicated fans.
• Further Optimization of Marketing Campaigns: Plans for advanced remarketing and marketing automation campaigns.

Nowe możliwości:

• Mobile App: Development of a dedicated mobile app with match notifications, ticket purchases, and interactive fan features.
• Live Match Streaming: Implementation of live streaming functionality for registered users.
• Fan Gamification: Introduction of interactive features such as quizzes, fan rankings, and virtual rewards.
• Partnerships with Other Clubs: Potential for experience-sharing and integration with other sports club platforms.