Biznes Serwis – A modern platform for accounting

Problem:

Biznes Serwis needed a modern website that:

• Centralizes the full service offering across accounting, legal consulting, and ERP implementation.
• Presents a comprehensive business approach, combining consulting and technology.
• Builds trust with client testimonials and project case studies.
• Enables fast contact and inquiries via a dynamic contact form.
• Includes an attractive blog section to educate clients and support SEO.
• Represents a professional and modern brand image in the digital space.

The previous website didn’t reflect the current service scope or the company’s image and lacked marketing tools and automation features.

Actions:

1. Needs analysis and audit of the previous site:

• We conducted a UX audit and content analysis.
• Together with the client’s team, we defined strategic goals for the new website.

2. UX/UI design:

• We developed a consistent and elegant online visual identity.
• We ensured intuitive navigation and a well-thought-out content layout.

3. Services and cooperation section:

• We divided the offer into three core pillars: accounting, legal advisory, and ERP systems.
• Each category is described in detail with proposed cooperation models.

4. Interactive modules:

• We implemented dynamic inquiry forms.
• We added an extensive testimonials section with an automatic slider.

5. Blog and educational content:

• We designed a visually appealing blog with thematic categories.
• Posts were SEO-optimized and equipped with an easy publishing system.

6. Integration with analytics and marketing tools:

• Google Analytics, Meta Pixel, and conversion tracking tools were integrated.
• We implemented a system for automated email notifications.

7. Responsiveness and technical optimization:

• The website runs smoothly across mobile, tablet, and desktop.
• We optimized load speed and ensured compliance with current WCAG standards.

Solution to the Problem:

The new Biznes Serwis website became a multifunctional sales and branding tool. The platform:

• Clearly presents the service offering – users quickly find what they need.
• Facilitates contact – forms, CTAs, and contact details are well-placed.
• Strengthens expert positioning – with blog content, testimonials, and precise messaging.
• Boosts marketing performance – analytics and automation support lead generation.
• Professionally represents the brand – modern design and UX inspire trust.

Client Achievements:

• +65% increase in quote requests thanks to improved forms and service presentation.
• Higher user engagement – more time spent on the site, lower bounce rates.
• Better conversion from ad campaigns due to better UX and analytics.
• Stronger brand perception – seen as an expert and technology partner.
• Improved search visibility – organic traffic growth from optimized blog and performance.

Why us?

• Experience in B2B services: We understand the needs of companies offering business services and know how to present them online.
• Synergy of design and strategy: We combine aesthetics with business goals – creating not just pretty, but effective solutions.
• Security and quality: We use enterprise-grade open-source technologies and modern hosting solutions.
• Flexible approach: Every project is tailored – we adapt tools to real business needs and capabilities.

Further Cooperation:

• ERP platform expansion: Integration of the site with the client’s ERP system for generating offers and managing leads directly from the CMS.
• Marketing support: Continued cooperation in content creation, SEO, and campaigns promoting Biznes Serwis’s services.
• Client service automation: Implementation of chatbots and CRM tools to manage communication with prospects.

New Opportunities:

• Client panel: Secure login to view case statuses and access documents.
• E-books and lead magnets: Expert materials in exchange for contact details (lead generation).
• Mobile app: Planned application to enhance client communication and enable service use on the go.
• Cloud integration: Tools for safe document sharing and real-time collaboration.