Eksperyment Gdynia – Gdynia Museum

Problem:

Eksperyment Gdynia, a modern educational and cultural facility, faced the challenge of developing an innovative digital platform that would:

• Provide an interactive presentation of educational content and online exhibitions.
• Enable remote access to exhibits and educational materials.
• Create a functional ticket reservation system and facilitate visit organization.
• Improve communication with visitors through automated notifications and an FAQ section.
• Enhance user engagement via multimedia and interactive content.

The absence of appropriate digital tools limited the museum’s accessibility for visitors outside the region and hindered the presentation of its rich educational resources online.

Actions:

1. Needs Analysis for the Museum and Its Audience:
   • Conducted an in-depth analysis of the museum’s requirements and the expectations of its audience.
   • Defined key functionalities, including virtual exhibitions, a ticket reservation system, and an educational materials section.
2. UX/UI Design:
   • Designed a modern, responsive user interface catering to diverse audiences—from children to teachers and parents.
   • Developed intuitive navigation to facilitate seamless user journeys.
3. Interactive Virtual Exhibitions:
   • Implemented a virtual exhibitions module with high-quality photos, videos, and interactive animations.
   • Enabled users to explore exhibits and access knowledge in an engaging online format.
4. Ticket Reservation System:
   • Integrated an online booking module for purchasing tickets to exhibitions and special events.
   • Deployed automated SMS and email notifications for booking confirmations.
5. Educational Materials Section:
   • Created a space for downloading educational resources, including worksheets, e-books, and guides.
   • Introduced a newsletter subscription system to inform users about new materials and events.
6. SEO Optimization:
   • Optimized the website for search engines (SEO).
   • Crafted content tailored to key phrases related to education and museums.
7. Responsiveness and Digital Accessibility:
   • Ensured full responsiveness on mobile devices and tablets.
   • Designed the website in compliance with WCAG (Web Content Accessibility Guidelines) standards.
8. Analytics and Monitoring:
   • Integrated Google Analytics to track user behavior on the website.
   • Developed a KPI dashboard to monitor key metrics, such as visitor numbers and ticket conversions.

Solution to the Problem:

The digital platform for Eksperyment Gdynia became an essential tool for building relationships with visitors and promoting the museum’s educational resources. Key functionalities include:

• Interactive online exhibitions: Users can virtually explore exhibitions through multimedia and interactive tools.
• Ticket reservation system: An intuitive booking process with automated notifications enhances the user experience.
• Downloadable educational materials: A dedicated section supports teachers and parents in conducting lessons.
• Responsiveness and accessibility: The website operates smoothly across devices and adheres to digital accessibility standards.
• Improved communication: Visitors can easily access information via the FAQ section and contact forms.

Client Achievements:

• 45% increase in museum visitors due to improved access to information and virtual exhibitions.
• 60% greater availability of online educational content thanks to interactive downloadable resources.
• Enhanced visitor communication: Automated notifications and a user-friendly FAQ section boosted satisfaction.
• Increased museum visibility: Optimized search engine presence and a professional website enhanced recognition.
• Better visitor flow management: The online reservation system reduced queues and improved traffic handling.

Why Us?

• Experience with cultural institutions: We deliver projects for museums, libraries, and educational centers.
• Interactive solutions: We create dynamic and engaging digital tools.
• SEO Optimization: We ensure high website visibility in search results.
• Digital accessibility: Our websites comply with WCAG standards and cater to users with diverse needs.

Further Cooperation:

• Mobile app for audio guides: Plan to develop a mobile app enabling visitors to explore exhibitions with audio guidance.
• Expansion of educational content: Adding new resources, such as interactive textbooks and e-learning quizzes.
• Communication automation: Integration with a CRM system for better contact management.

New Opportunities:

• Interactive educational quizzes: Developing quiz modules to engage visitors in learning through fun.
• Virtual school tours: Providing remote guided tours for school groups.
• Online educational games: Introducing games that combine education with interaction and entertainment.
• Visitor behavior analytics: Advanced analytics to study user behavior and tailor museum offerings accordingly.