New Comfort – Renewable Energy Project

Problem:

New Comfort Inc. faced the challenge of creating an intuitive online platform that:

• Effectively presented its range of renewable energy services.
• Facilitated easy and fast customer contact and inquiry management.
• Included tools to educate clients on the benefits of renewable energy installations.
• Automated customer service processes, eliminating manual handling of inquiries.
• Helped clients calculate potential savings from adopting renewable energy solutions.

The lack of an integrated platform hindered effective service presentation, limited customer acquisition, and made scaling operations more difficult.

Actions:

1. Business Needs Analysis:
   • Conducted an analysis of the client’s operations to identify essential platform functionalities.
   • Defined priorities such as intuitive service presentation, customer contact automation, and renewable energy education.
2. UX/UI Design:
   • Developed a responsive, user-friendly interface ensuring clarity and ease of use at every stage of platform interaction.
   • Optimized the platform for mobile devices and tablets.
3. Contact Module:
   • Implemented a quick contact module integrated with a CRM system to automatically assign inquiries to the appropriate departments.
   • Added customizable contact forms.
4. Educational Blog:
   • Launched a blog featuring educational content, guides, and case studies on renewable energy installations.
   • Optimized blog content for SEO to boost organic traffic.
5. Savings Calculator:
   • Introduced an intuitive savings calculator enabling users to estimate potential savings from renewable energy solutions.
   • The calculator generates personalized reports available for download in PDF format.
6. Content Management System (CMS):
   • Integrated a CMS allowing administrators to easily edit and publish website content.
   • Added a news module and a FAQ section for customers.
7. SEO Optimization:
   • Optimized the website for SEO to improve its search engine rankings.
   • Integrated analytical tools (Google Analytics) for tracking user behavior and traffic.
8. Customer Service Automation Module:
   • Implemented automated responses to customer inquiries.
   • Added email and SMS notifications to inform users about inquiry status changes or consultant availability.

Solution to the Problem:

The platform developed for New Comfort became a key tool supporting the company’s growth in the renewable energy sector. Key features include:

• Clear Service Presentation: Potential clients can easily access service information and find relevant details.
• Contact Module: Automated communication processes reduced response times for inquiries.
• Educational Blog: Valuable content establishes the brand as a trusted expert in renewable energy.
• Savings Calculator: A tool for users to independently calculate the benefits of renewable energy investments.
• SEO Optimization: Improved search engine rankings attracted new users.

Client Achievements:

• 45% Increase in Inquiries: Achieved through an optimized website and accessible contact forms.
• Increased Client Awareness: Educational blog and informational materials boosted eco-awareness among users.
• Customer Service Automation: Reduced manual tasks associated with inquiry handling and communication.
• Higher User Conversion Rates: The savings calculator became a key tool in clients’ decision-making processes.
• Optimized Internal Processes: CMS and automated contact management tools improved content and communication management efficiency.

Why Us?

• Experience in the Renewable Energy Sector: We understand the specific needs of the industry and provide tailored solutions.
• Scalable Solutions: The platform is ready for further development and integration with additional functionalities.
• User-Centric Approach: We design intuitive interfaces to ensure positive user experiences (UX/UI).
• SEO Optimization Expertise: Ensuring high visibility in search results to increase organic traffic.

Further Cooperation:

• Real-Time Installation Monitoring System: Planned implementation of a module for tracking the performance of renewable energy installations.
• Expanded Savings Calculator: Adding advanced options and more detailed client reports.
• CRM Module: Integration with client relationship management tools for improved tracking and analysis of interactions.

New Opportunities:

• Expansion to Other European Countries: Adapting the platform to local legal and language requirements to enter new markets.
• Mobile App Development: Building a dedicated app for managing orders and client communication.
• IoT Integration: Implementing systems to monitor the real-time performance of photovoltaic panels and air conditioning units.
• Personalized Marketing Campaigns: Automating advertising campaigns based on user data analysis.