Nils Polska – Online Product Showcase

Problem:

Nils Polska needed a modern and responsive website to present its extensive product range in a clear and professional way. The previous website no longer met the company’s visual and functional expectations. Our goal was to create a platform that would:

• Present the full range of lubricants – for various industries, including agriculture, automotive, construction, and heavy industry.
• Ensure brand consistency – visual alignment with the company’s international identity.
• Guarantee readability and responsiveness – intuitive navigation and optimal display across all devices.
• Offer convenient contact options – including a user-friendly form and an interactive map of regional representatives.
• Provide valuable content – through a blog supporting SEO and expert positioning.
• Integrate with business catalogues – to increase the company’s visibility and credibility.
• Enable easy content management – allowing the Nils team to independently update content.

Actions:

1. Business needs analysis: We conducted a detailed analysis of the company’s expectations and the specifics of its operations in Poland. Based on this, we identified the core website features and the most important UX goals.
2. UX/UI design: We designed a clear and modern interface that highlights the company’s industrial and product-oriented character. The design remains consistent with the Nils brand and ensures smooth navigation for both desktop and mobile users.
3. Product presentation: We implemented a tile-based product showcase that allows users to quickly browse through categories and product types. Although there is no e-commerce functionality, the structure supports sales by simplifying product exploration.
4. Contact and interaction modules: We developed a user-friendly contact form and an interactive map to help users find their nearest regional representative. These features support efficient communication and foster trust.
5. Blog section: We added a blog module for publishing articles, industry news, and technical knowledge. This serves as a foundation for long-term SEO efforts and expert positioning.
6. CMS and SEO optimization: The website was built on WordPress, allowing for easy content management. We also optimized the site technically and content-wise for SEO and integrated Google Analytics to track performance.

Solution to the Problem:

The new website for Nils Polska significantly improved both the company’s online image and customer experience. The modern product presentation, intuitive layout, interactive features, and SEO-friendly structure help the brand better reach and serve its target audience. The site has become a solid digital foundation for the company’s further marketing and sales activities.

Client Achievements:

• Better visibility in online catalogues – thanks to integration with external platforms.
• Improved communication with customers – simplified contact and interactive features.
• Enhanced brand consistency – the website reflects the visual identity of the international Nils group.
• SEO foundation laid for further marketing growth – blog and optimized product pages.
• Increased trust and transparency – with clear product information and representative access.

Why us?

• Experience with product-focused platforms – we know how to combine clarity with functionality.
• Visual and technical alignment with international standards – consistent branding across markets.
• SEO-ready structure – prepared for long-term positioning.
• Interactive features – helpful tools like the map and form increase user engagement.
• Intuitive CMS – the client can manage the content independently.

Further Cooperation:

• Expansion of the blog – adding multilingual content and technical articles.
• Integration with CRM or newsletter system – for direct contact with contractors.
• Ongoing SEO – optimization of product and category pages.
• Implementation of product sheets – downloadable PDFs for offline use.

New Opportunities:

• Entry into foreign markets – possible multilingual versions of the site.
• Educational section – e.g., articles, how-to videos or guides on product use.
• Mobile app – with an offline product catalogue and access to representatives.