Powiedz mi coś Słodkiego – Contest Landing Page

Problem:

The Wedel brand, a leader in the confectionery industry, planned a contest campaign titled “Tell Me Something Sweet” aimed at increasing customer engagement, building brand loyalty, and strengthening its online recognition. The challenges included:

• Lack of tools for campaign performance analysis: Monitoring the contest’s effectiveness was crucial for evaluating the campaign’s ROI.
• Lack of an effective tool for managing contest submissions: A dedicated landing page was required to simplify the submission process for users.
• Issues with automating the winner selection process: Manual processing of submissions would be time-consuming and error-prone.
• Low efficiency in communication with contest participants: There was no system for automatic notifications or reminders for users.
• Optimizing the campaign for various devices: The landing page needed to be fully responsive and optimized for both desktop and mobile devices.

Actions Taken:

1. Analysis of campaign needs and goals:
   • Conducted workshops with Wedel’s marketing team to understand the campaign objectives.
   • Identified key features and elements to include on the contest landing page.
2. UX/UI Design of the Landing Page:
   • Designed a visually appealing and intuitive interface to encourage contest participation.
   • Incorporated clear Calls to Action (CTA) to prompt submissions.
   • Optimized the page for both mobile and desktop devices.
3. Contest Submission Module:
   • Implemented a submission form for users to easily and quickly submit their entries.
   • Enabled the upload of images and text descriptions.
4. Automated Notification System:
   • Deployed an email and SMS notification system to inform participants about submission receipt and contest stages.
5. Automated Winner Selection Module:
   • Introduced an algorithm for automatic sorting and selection of winners based on defined criteria.
6. Security and GDPR Compliance:
   • Ensured full compliance with GDPR regulations to protect participants’ personal data.
   • Automated archival of every submission.
7. SEO Optimization and Analytics:
   • Optimized the page for SEO to increase visibility in search engines.
   • Integrated analytics tools to monitor traffic and user engagement.

Client Achievements:

• Over 10,000 contest submissions in the first week of the campaign.
• Automated winner selection process, significantly reducing the time needed for submission analysis.
• Improved participant communication through automated notifications and reminders, increasing user engagement.
• Reduced contest management costs by 40%, thanks to process automation.
• A 60% increase in website traffic, enhancing the campaign’s online visibility.

Why Choose Us?

• Experience in contest campaigns: We have extensive expertise in creating successful contest platforms for major brands.
• Technological approach: We used modern technologies to ensure platform security and efficiency.
• User optimization: The page was designed for maximum user intuitiveness and convenience.
• Transparency and GDPR compliance: Processes were legally compliant and ensured complete data protection.

Future Collaboration:

1. Analytical module: Planning to implement an advanced module for analyzing user behavior and campaign effectiveness.
2. User path optimization: Further UX/UI improvements based on analytical data.
3. Remarketing campaign automation: Implementing remarketing campaigns for users who did not complete the submission process.

New Opportunities:

1. Campaign expansion to foreign markets: Developing a multilingual version of the contest page and localizing content for various regions.
2. Mobile application: Building a mobile app dedicated to contest campaigns with push notifications and an easy submission process.
3. Gamification of contests: Adding gamification elements to boost user engagement and prolong time spent on the platform.
4. Long-term partnership: Creating subsequent editions of the contest with new functionalities and technological improvements.