SEO in WordPress – popular builders and their SEO features
Each WordPress builder comes with some solutions for search engine optimization (SEO). Can one be better than the other? We explain how this issue has been addressed in most popular builders – Elementor, Divi, Kadence and Gutenberg plugin. Read our article and select the best tools for you project!
Yoast SEO – Elementor
The Elementor is one of the most often leveraged open source WordPress website builder. It provides users with a drag-and-drop mechanism for easy layout designing and at the same time it offers flexibility to come up with unique designs and solutions.
Elementor allows developers to build rather complex websites with interesting features. On the other hand such websites can have rather slow load time, which can negatively impact UX and its position in Google’s ranking.
Rank Math and Yoast SEO are popular SEO plugins used on Elementor websites. Both these tools give users tips for optimizing content (with links, keyword, headlines) and SLUGs. They are easy to use for everybody – they don’t require any technical skills to work with them after implementation.
Best SEO plugin for Divi
Just like the Elementor, the Divi builder enables users to take advantage of drag-and-drop mechanism. It is not a standalone page builder though. It comes as a part of the Elegant Themes Divi package. The Divi is a professional tool for advanced developers.
Using Divi in your projects guarantees better speed than in case of using Elementor, but you need some experience with that tools, to benefit from it. Is is common practice to use the earlier mentioned Rank Math with Divi websites.
The built-in SEO options in Divi Theme Options SEO tab allow users to customize pages meta titles and meta descriptions and select rules for generating SLUGs to prevent duplication.
Kadence SEO features
The Kadence Theme is a lightweight solution for creating websites. This web builder is a great choice if website’s performance is a top priority. It is ideal for blogs and similar websites that monetize their potential by serving as a place for displaying ads.
The Kadence websites have a good speed. . It is considered one of the fastest WordPress Themes. This positively affects their position in Google’s ranking.
If you want to use Kadence, you should learn more about Schema. All Kadence Themes support Schema Markup. This solution provides search engines with additional, useful information to analyze. They can pull “rich snippets” from a website and show them in search results.
WordPress Gutenberg SEO
The Gutenberg editor is another WordPress project – a block-based editor often used for blogs, online magazines etc. The newest version of this tools have good results in PageSpeed tests. Gutenberg websites perform well and can rank high on Google.
Some consider Gutenberg easier to optimize for search engines as it grants users an access to the backend code – without that you can’t access HTML. Gutenberg is an excellent choice for experienced developer who wants to work more with the original code and knows how to adjust properly.
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